Converse

In 2025 we worked with Converse to add richer storytelling experiences to their e-commerce website. Not only did they want to highlight the shoe’s history in fashion, basketball, and skate culture while staying relevant; Converse was also interested in exploring new ways to weave current brand ambassadors into the fold.

We designed a comprehensive kit of new layouts and interaction patterns to highlight both heritage and contemporary Converse stories into the shopping experience.