PayPal

Defining a comprehensive visual and interaction digital design system to usher in PayPal’s next chapter.

In 2024, PayPal launched a more modern and optimistic direction for their brand. They partnered with us at Instrument to define strong guidelines for how to apply these new brand foundations to their app experience, and develop new interaction guidelines as an extension of the brand identity.

ABOUT

Dan Lemperle, Jonathan Splitlog, Josh Boston, David Reyes, Jack Wilson, Loretta Rae & Remi Boille

COLLABORATORS
YEAR / COMPANY

2024 / Instrument