Thorne
Helping people reach their health goals with a holistic and personalized wellness ecosystem.
In 2025, we partnered with Thorne to create a new brand identity and user experience for their new health tracking app, shifting Thorne’s identity from a medical company to a holistic lifestyle and wellness brand.
We designed new ways for people to engage with biomarker tracking, personalized insights, and a new identity for their AI wellness advisor, Taia. The app is set to launch in 2026.
ABOUTMichael Lo, Marissa Ginsberg, Jonathan Splitlog, David Reyes, Chris Fairchild, Jack Wilson, Jenny DeSouchet, Rachel Gibbons, Meredith Robinson & Remi Boille
COLLABORATORSYEAR / COMPANY2025 / Instrument